A Simple Story

This "Fish Story" comes from Garr Reynolds' Presentation Zen, a book you must read if you make presentations. There is a link to his web site on the left.

Here is the story:

When Vijay opened his store, he put up a sign that said, "We Sell Fresh Fish Here." His father stopped by and said that the word "We" suggests a emphasis on the seller rather than the customer, and is really not needed. So the sign was changed to "Fresh Fish Sold Here."

His brother came by and suggested that the word "here" could be done away with -- it was superfluous. Vijay agreed and changed the sign to "Fresh Fish Sold."

Next, his sister came along and said the sign should just say "Fresh Fish." Clearly, it is being sold; what else could you be doing?

Later, his neighbor stopped by to congratulate him. Then he mentioned that all passers-by could easily tell that the fish was really fresh. Mentioning the word fresh actually made it sound defensive as though there was room for doubt about the freshness. Now the sign just read "FISH."

As Vijay was walking back to his shop after a break, he noticed that one could identify the fish from its smell from very far, at a distance from which one could barely read the sign. He knew there was no need for the word "FISH."

Keep it simple.

Brand Yourself?

Yep- that's right, get the fire going so you heat up the branding iron. Ouch!

Well, branding yourself means knowing yourself well enough to express what you're about in a sentence, or two. I'll post more direction on that later today.

Meanwhile, if you have time, visit Garr Reynold's presentationzen.com site for information and links about branding.

It's a way of breaking out of the demographic, even psychographic mold that other forces (think advertisers, employers, school acceptance committees) use to filter their view of you. It's a way of reminding the world that you have a soul; you're a human person, not just a consumer.

Tip for Better Power Point

I read from presentation expert Seth Godin that a single slide should have not more than six words. He says that the image should evoke emotion and curiosity, and the details can be provided on a handout given after the presentation. People simply cannot listen and read at the same time. Food for thought.

I got this from Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds. It's a meaty read with practical teaching on layouts and presentations.