Saturday, September 20, 2008

Marcel Wanders' Glorious Mission Statement

It is said that Amsterdam-based Marcel Wanders is the new Philippe Starck. His exuberant creativity expressed through his baroque aesthetic is fun and exciting.

His studio's mission statement is inspiring. Take a look at the original statement here -- it's beautiful to look at! This is how it's expressed in English:

Here to create an environment of Love

Live with Passion and make our most Exciting

Dreams come True.

Over 20 years again John Naisbit predicted in the best-selling Megatrends that the high tech paradigm would result in another "high touch" way of life. It's evident today in the way we crave emotion and passion even in our business dealings.

For all the incredible benefits we enjoy from the Internet, Blackberries, iPods, iPhones, and virtual realities, the innate desire to express our non-rational human side is bursting through the seams.

If you're not incorporating attitudes of gratitude, love of customer, employee appreciation, or some other acknowledgement of the spiritual side of being human, you might want to think about embracing that reality.

If you want to see Marcel Wander's latest U.S. project, it's the about-to-open ueber chic Mondrian Hotel in Miami.

Have a fabulous week-end.