What Most People Don't Know About Persuasion

If you're like most people, you would love to be more persuasive. Having more influence makes you more valuable in the marketplace.

Here's the thing: people, your audience, your prospects, your potential employer, all of these individuals decide whether to allow you to persuade them.

It's their choice, not yours.

Your job is to make the choice easy: being credible, likable, trustworthy.

The thing is, people take all of 7 seconds to make this decision about you.

People take in your attitude, your posture, the way you dress, your mannerisms....and make this huge judgment about you. And yes, they know you're not supposed to judge people.

If you trust yourself, accept yourself, and like yourself, then others will do the same. And if they don't, they're not your people anyway.