Thursday, July 9, 2009

How Web Sites Are Not Like Presentations

Steve Krug has written an excellent book on designing effective Web sites. If you're interested in getting out on the Web in a bigger way, I strongly suggest you read Don't Make Me Think: A Common Sense Approach to Web Usability.

How this is not like making a wow presentation?

Because you want your audience to think. And you want them to see things from your point of view, or think like you do on a particular topic.

The trick is, they have to listen to what you have to say, before you can persuade them to think. Most of us would rather not...think too much.

You may be able to convince us to accept you argument without thinking.

But that's not the most delicious way of connecting. Have you helped someone think today?