Friday, July 24, 2009

Selling When You're Not the Type

If you're like most Mixonian readers, you're really not sure what cold calling is, and you'd be hard pressed to name any known closing techniques. The traditional sales argot, shall we say, leaves you, well, not engaged.

Yet, whether or not we're self-employed, we really want to grow our business.

Sooner rather than later.

The good news is that the old-fashioned high-pressure approach doesn't work well any more. People simply have access to too much information. In a TMI world, what grows businesses is relationships.

Building relationships doesn't mean you have to become BFF with everyone you meet.

It does mean you are present and fully confident in how your business helps people. You are able to articulate the benefits you offer quickly.

The more people know/trust/like you, the more they want to do business with you.

Here are just a few things you can go out and do today that will help build those relationships:

- Call someone just to say "hi." You can keep it brief, if you want.

- Organize your own Creative Women in Business Network. My local CWBN group is having its first lunch next week.

- Give some product/service away.

- Write a note expressing your appreciation for someone.

- Make a donation.

- Try something new. Go for bodacious.

- Pray for your clients. (I got this one from Mei.)

The point is to do something from a place of abundance, not from neediness. Have fun while you're at it.